“Karigary” is derived from the Hindi word “Karigar,” meaning “artisan” or “craftsman.” The brand “Karigary” embodies the essence of Indian craftsmanship, aiming to bridge the gap between traditional artisans and global consumers. By launching an additional direct-to-customer platform, Karigary seeks to showcase the rich heritage of Indian arts and crafts, providing artisans with a platform to reach a wider audience and ensuring the preservation of their time-honored skills.